Haneul Jang is a Ph.D. candidate at the Stan Richards School of Advertising & Public Relations at the University of Texas at Austin. Her research centers on the impact of emerging media and technology on consumer behavior and psychology, with a particular focus on the evolving relationship between humans and AI.
In response to the growing influence of AI, she examines consumer perceptions of AI-generated advertising across diverse contexts and how these perceptions shape advertising effectiveness. She has also extended her research to virtual reality and Metaverse environments, where she investigates consumer responses to brand environments and examines the role of immersive media in shaping consumer perceptions, engagement, and human–AI interaction.
Email: haneul@utexas.edu
EDUCATION HISTORY
MA, Advertising, University of Texas at Austin
BA, Advertising, Kookmin University, Seoul