Jee Yun Park is a Ph.D. candidate in Advertising at The University of Texas at Austin. Her research is situated at the intersection of consumer psychology, social media, luxury advertising, and artificial intelligence.
She examines how luxury signaling on social media shapes perceived intentions, upward social comparison, and envy. One line of her work connects these psychological processes to brand-related outcomes such as competitive versus assimilative brand choice. Another line examines their implications for consumer well-being, with particular attention to conspicuous consumption and trait materialism. She also studies how consumers perceive and respond to the integration of AI technology in luxury advertising, e-commerce, and social media influencer marketing.
Email: jeeyun.park@utexas.edu
EDUCATION HISTORY
MA, Communication and Media, Ewha Womans University, Seoul
BA, Psychology & Communication and Media, Ewha Womans University, Seoul