Master's in Advertising Program

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Graduate Handbook 2019

Graduate Brochure

The flexibility of UT Austin’s M.A. program allows you to create a graduate degree focused on your interests and goals with a diversity of study through the advertising electives and minorsMost students complete this program in 21 months or less.


The admissions deadline for M.A. applicants for Fall 2020 was December 1, 2019.

We admit new students for the fall semester only. Please refer to the Graduate Brochure for detailed information on admission procedures. The Apply Texas electronic application is the standard method for applying for admission. 

Fall 2020 M.A. admission decisions will be released before March 1, 2020.

Prerequisite Courses for M.A. Program

Many of our applicants have never taken a course in advertising and enter with degrees from other fields. That is not a problem. You can apply to the program even if you have absolutely no background in advertising. However, you must complete the following two prerequisites prior to your first semester in the program. Courses do not need to be completed prior to the application process.

  • A basic marketing course
  • A basic statistics course

Almost any statistics course can be used to satisfy this prerequisite; from sociology statistics to business statistics. Any basic marketing course can satisfy the marketing prerequisite. If you have taken a statistics or marketing course during your undergraduate program, we can waive that prerequisite for you during your advising session at the start of your first semester. 

Test Scores

M.A. in Advertising 

GPA: The Graduate School recommends a minimum of a 3.0 (in upper-division coursework). The entering class of fall 2019 had an average GPA of 3.70.

GRE: The advertising school expects at least 300 on the verbal and quantitative sections combined. The entering class of fall 2019 had an average GRE score of 306.

TOEFL: Applicants whose first language is not English must submit scores from the TOEFL exam. Minimum scores and exemption requirements are found on the International Students webpage of the Graduate School.

Additional Program Requirements for Admission:

  • Letters of Reference - contact information will be submitted online as part of your application for three references.
  • Statement of Purpose - a short essay defining and discussing goals, intended research areas, and previous training/education/experience.
  • Official Resume - once your application is uploaded and acknowledged by the Graduate and International Admissions, upload your resume.

Diversity of Study Options 

Although many of our students will create their own area of emphasis using our advertising electives and minor courses, some will desire even more depth of study in one area or another. To meet their needs and to better bridge the gap between academia and industry, we offer three programs as enhancements to our M.A. degree. Current enhancement programs are Texas Insights and Analytics designed to allow all students to observe, interpret, and integrate consumer intelligence; Texas Immersive where students will learn to become Experience Designers; and , for future digital copywriters and art directors. See the  for more detailed information.  For specific course descriptions, please refer to our .

Although many of our students will create their own area of emphasis using our advertising electives and minor courses, some will desire even more depth of study in another area. To meet their needs and to better bridge the gap between academia and industry, we offer three programs as enhancements to our M.A. degree. 
Current enhancement programs are: 

  • Texas Insights and Analytics: designed to allow all students to observe, interpret, and integrate consumer intelligence.
  • Texas Immersive: where students will learn to become Experience Designers
  • Texas Creative: for future digital copywriters and art directors.

See the Graduate Brochure for more detailed information.  For specific course descriptions, please refer to our advertising graduate courses.

Portfolio Programs

Portfolio Programs are opportunities for students to obtain credentials in a cross-disciplinary academic area of inquiry while they are completing the requirements for a master's degree in their chosen discipline. A portfolio program usually consists of four thematically-related graduate courses and a research presentation (for a master's portfolio program, practical experience related to the portfolio program may replace the presentation). Portfolio Program courses fulfill the minor course requirement in the Advertising Degree Plan. 

Below are a few of the Portfolio Programs offered: 

African and African American Studies
Communication, Information and Cultural Policy
Cultural Studies
Mexican American Studies
Nonprofit Studies

View all current Portfolio Programs, program descriptions and application procedures.

Dual-Degree Options

In addition, the College of Communication offers several dual-degree options with the following programs:

Graduate School Select Admission Program 

The purpose of the Select Admissions Program is to encourage current undergraduate advertising students with top academic records to remain at the university for a Texas Advertising graduate degree. Each year, one or two exceptionally outstanding advertising undergraduates are nominated for the program. For more information please contact the Graduate Coordinator.


The Graduate Advisor, Dr. Gary Wilcox, is the overall director of Graduate Studies within the Department of Advertising. Dr. Wilcox approves the students' course selections each semester as well as all formal documents during each student's program of study. Every student is required to consult the Graduate Advisor prior to registration each semester so that advising bars may be cleared. An online advising site is available to facilitate the process.

Internship Opportunities

Current postings can be found in the Jobs section of our LinkedIn page. In addition, you can also visit the Moody College Career Services web page to view additional opportunities. Paid internships will be considered first for approval. No more than two internships per organization will be approved for credit.  Students are expected to be compensated for their internship-related expenses. Because this list is not comprehensive and does not reflect the number of internship opportunities that may be available, students are encouraged to seek out and apply for other available internships. Each internship must be approved by the Internship Program Director, Dr. Isabella Cunningham.

Internship Application

Please consult the Internship Guideline document for more details. Your internship experience should follow these basic steps:

  1. Find, apply for and obtain an internship (the earlier the better, many positions are already filled by the beginning of the semester).
  2. Register for an internship course (making sure that you meet course prerequisites and minimum GPA requirements).
  3. Download and fill out the Internship Application Form.docx. Both you and your supervisor should complete and sign the corresponding sections. 
  4. In one PDF document, using your full name as the file name, email the scanned version of the completed application by 5:00 pm on June 7, 2019 to the Internship Coordinator.
  5. You will be notified whether your internship is approved for credits.

Important Deadlines for Internship Application

Deadline date for internship submission:
  • Fall internship submission - September 1, noon (central time).
  • Spring internship submission - January 27, noon (central time).
  • Summer internship submission - TBA

Internship Course Requirements (For summer, complete 3, 4 and 5 only)

  1. Attend a mandatory orientation for the course. 
  2. Attend 5 of the guest speaker lectures. Speaker events will not take place every week, but they will be scheduled on Monday (7:30 - 8:30 pm) and on Wednesday (6:00 - 8:00 pm). Exact dates for the speaker events will be announced during the orientation and will be updated on Canvas as well. 
  3. Complete 3 reading assignments (for ADV350/350s & PR350/350s students only).
  4. Both you and your supervisor are required to complete both midterm and final evaluations on your internship performance.
  5. Write and submit a Final Report (guidelines will be posted to Canvas).