This year marks the 54th anniversary of the Super Bowl, a sporting event watched by, on average, 106 million people every year. With an audience that large, it comes as no surprise that advertisers view the event as the perfect stage to showcase new campaigns and ideas. Any agency willing to pay the premium for a commercial spot knows that 30 seconds of air time during the Super Bowl could attract more impressions in one day than an entire year. However, aside from viewership, what has changed the advertising landscape throughout the Super Bowl since 1967? At what point did Super Bowl commercials become just as much a spectacle as the game itself? At TXADPR we want to hear what you think. Which commercials have made the biggest impacts and which ones have fallen through the cracks?
Taking a look back in history, here is a list of some of TXADPR’s most notable Super Bowl commercials from each decade:
· Coca Cola’s 1971 “I’d like to Buy the World a Coke”
· Apple’s 1984 “1984”
· Nike’s 1991 “There is no finish line”
· Budweiser’s 2002 “Respect”
· Honda’s 2016 “New Truck to Love”
These are just but a few of the thousands of commercials that have aired since the beginning of the Super Bowl and whether they be funny, heartfelt, inspirational, or down right stupid, they are all unique in their own way. So, let us know which Super Bowl commercials you think deserve recognition and remember to follow us on Twitter @TXADPR as we will be live tweeting our thoughts and analysis on this year’s commercials at our annual TXADPR Bowl!