We at TXADPR are beyond excited following the news that native Austinite, UT Alumni, and longtime agency executive, Lisa Bennett, will fulfill the role as executive director of The Moody College of Communications’ newest installment, The Lab.
The Lab, located on the fourth floor of The Belo Center for New Media, will operate like a full-time agency providing students with real-world experience working in the advertising and marketing industry. Students spanning disciplines including creative, immersive, strategy, media, account service, and public relations will have the opportunity to work on client campaigns as a team, giving them the knowledge, tools, and experience to excel after graduation.
For more information regarding Lisa Bennett’s experience, accomplishments, and vision for The Lab, check out her latest interview with AdWeek. For more information on The Lab and how you can get involved, follow the link here.
Again, we are beyond excited to have Lisa Bennett back on the 40 Acres and cannot wait to see The Lab come to life. The Lab is expected to launch in January of 2021.