This specialization offers a convergence of disciplines in audience engagement, storytelling, and emerging technology. Students involved in Texas Immersive will test their hypotheses through action and work with real-world clients.
1] Audience Development & Engagement – Understand and identify an audience’s intention, expectation, interaction and relationship with space and emerging technologies to better understand affinities with brands and the varied ways to activate an audience. Conduct research to develop audience profiles and using the research, future forecast engagement strategies that leverage participation, agency, personalization, and digital currency.
2] Experimental Storytelling – Understand the expansion of mythology and archetypes, explore a variety of emerging technologies that afford new ways of telling stories and apply them to world-building scenarios and activations that offer customer personalization, interaction, and reward.
3] Immersive Experience – A cumulative course that brings it all together with the understanding of an audience, the language of development and awareness of the affordances of each medium to use them effectively in designing immersive user experiences. Students will work on a real-world client project, which will also be prepared for entry into an immersive storytelling competition.
*Immersive Hack Lab offered summer session II – Explore how emerging and mobile technologies are central to the way we engage in participatory practices of creating, communicating, collaborating, and circulating stories. This is a "think & do" course offering you an opportunity to learn together through experimenting (a.k.a. hacking) and sharing knowledge via special interest groups (SIGs). Within these SIGs, students will acquire possible certifications in varied software platforms depending on the special interest group chosen, emerging technology, skill level, and learning path design personalized within each group. From this experimentation, individual students will create a solo immersive project to showcase the final week of class.