Advertising & PR > Undergraduate Program > Major in Advertising

Major in Advertising

Learn about the creative process of art direction, the details of media planning and the importance of account management.

Whether your objective is to work for an advertising agency, a major brand or a member of the professional advertising community in some other capacity, the undergraduate degree offered in the Stan Richards School of Advertising & Public Relations is designed to meet your goals. For 40 years our program has prepared and continues to train leaders in advertising/communications industries by combining field-specific expertise with real world experiences.

Every advertising student completes specialized coursework in advertising management, research, media and creative as well as elective coursework in several relevant subject areas. An internship is required, which gives every student a taste of the profession. The proportion of each type of study may vary according to the interests and goals of the individual student.

Students from a wide variety of backgrounds, and from all over the world, come to the Stan Richards School for their undergraduate education in advertising and strategic communications.

Advertising majors must complete at least 12 hours of advertising electives.  Although the large majority will create their own emphasis area using our numerous advertising electives, some will desire even more depth of study in one of two elective sequences. To meet their needs and to better bridge the gap between academia and industry, we offer two application-only programs as enhancements. Current enhancement programs offered are Texas Creative for future multimedia copywriters and art directors, and TexasMedia for future media strategists and digital specialists.

Elective Sequences

Texas Creative Students

Texas Creative

This sequence molds students into fearless experimental thinkers who are primed to create innovative advertising, branding and social messages that are delivered through a variety of integrated traditional and nontraditional media. The Texas Creative curriculum stresses big-idea branding, conceptual thinking, collaboration and creative development through a series of selective courses and seminars: Beginning, Intermediate and Advanced Portfolio Development, Capstone Portfolio, Copywriting, Art Direction and many other frequent offerings. Upon completing the sequence, students graduate with portfolios, and a wealth of experience, that can assist them in landing positions in the industry.

Texas Media


This sequence is designed to help students develop the characteristics that define success in advertising media planning, buying, sales and new media development. Within TexasMedia, students have the opportunity to obtain a digital focus, designed to give students a better understanding of interactive communication within the context of advertising, direct response and other forms of integrated communications. Because advertising media is a broad and quickly evolving industry, the sequence offers a variety of courses, allowing students to focus their training and allowing the sequence itself to adapt to industry developments.