The Wienermobile: Brand Storytelling on Wheels

On Wednesday, October 15, Dr. Wilcox's social media class was visited by the 27-foot hot dog on wheels and its driver, Trey, a recent advertising grad from Virginia Commonwealth University. He is one of just twelve “Hotdoggers” chosen each year to pilot the legendary Oscar Mayer Wienermobile, a job that is equal parts brand ambassador, storyteller, content creator, and cross-country road tripper.

From AD Club to Hotdogs

Leading the Way at TXADPR

As we welcome a vast variety of backgrounds from all over the globe, you are just as likely to run into fellow students from your own backyard. Amanda, Bella, and Ana didn’t realize until recently just how small a world it can be. The revelation came in a team meeting where one observation led to another, resulting in said revelation.

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