The advertising and public relations industry is about more than just promotion—it’s about connection, creativity, and strategy. For sophomore Gia Perry, discovering how storytelling and analytics shape the way we interact with brands has been the start of an exciting journey into the digital marketing world. 

This spring, UT’s Advertising and Public Relations program introduced an exciting new course titled Influencer Marketing, led by Adam Ornelas, Senior Manager of Influencer Marketing at DoorDash. Ornelas brings extensive experience in global partnerships, brand strategy, and social media marketing to the classroom, offering students an inside look at one of the fastest-growing fields in the industry.

TXADPR content lead Madelyn Haden had the opportunity to sit down and chat with Tim Scott, an alumnus of and professor at the Stan Richards School of Advertising and Public Relations. He is also an Air Force Veteran, Texas Creative alumni, brand builder, and founder with outstanding experience and notable advice for students entering their next stage in life.