The Doctoral program in Advertising at The University of Texas is devoted to providing a rigorous educational experience that challenges graduates to attain their highest potential of intellectual achievement and original creative productivity.
The Ph.D. program is designed to meet the needs of outstanding graduate students who wish to prepare for teaching and research positions in colleges and universities or for research careers in industry or business.
Graduates of the doctoral program at The University of Texas are expected to be active members of a community of scholars who respect, participate in and productively extend the evolution of theory and research in the discipline.
PhD Student Research Activity (2021 - April 2022)
Stan Richards School of Advertising Doctoral Publications:
UT PhD Student Lead Author
Faculty or "Other" Lead Author
Journal Publications (UT PhD students are bolded)
(1) Anderson, J., Bouchacourt, L., Sussman, K.L., Wilcox, G., & Bright, L. (in press). Telehealth adoption during the COVID-19 pandemic: A social media textual and network analysis. Digital Health. DOI: 10.1177/20552076221090041
(2) Anderson, J., Howell, E.L., Xenos, M. A., Scheufele, D. A. & Brossard, D. (2021). 'Learning without seeking? Incidental exposure to science news on social media & knowledge of gene editing'. Journal of Communication, 20 (04), A01.https://doi.org/10.22323/2.20040201.
(3) Bright, L.F., Lim, H.S., & Logan, K. (2021). “Should I Post or Ghost?”: Examining how privacy concerns impact social media engagement in US consumers. Psychology & Marketing.
(4) Bright, L.F., Sussman, K.L., Wilcox, G.B., Hendricks, A., & Archer, L. (2022), A deeper look at the 2020 Facebook boycott and related themes of misinformation: A text mining analysis of topics, emotion, and sentiment, Journal of Brand Strategy, 11(1), 65-79.
(5) Bright, L. F., Sussman, K.L., & Wilcox, G.B. (2021). Facebook, trust, and privacy in an election year: Balancing politics and advertising. Journal of Digital & Social Media Marketing, 8(4), 332- 346.
(6) Bright, L.F., Sussman, K.L., & Wilcox, G.B. (2021). Reaching the tipping point: A critical analysis of the #deletefacebook movement. Journal of Data Protection & Privacy, 4(4), 424-435.
(7) Brown-Devlin, N., Lim, H.S., Bouchacourt, L., Devlin, M.B. (2021). Exploring the Influence of Stakeholder Personality on Crisis Response Evaluations and Outcomes. Journal of Contingencies and Crisis Management, 29(3), 248-264. https://doi.org/10.1111/1468-5973.123457.
(8) Ciszek, E., & Lim, H.S. (2021). Perceived brand authenticity and LGBTQ publics: How LGBTQ communication managers understand authenticity. International Journal of Strategic Communication, 15(5), 1-15.
(9) Coleman, R., Thorson, E., Jimenez, C., & Vinton, K. (2022). Reaching Science Skeptics: How Adaptive Framing of Climate Change Leads to Positive Responses Via Persuasion Knowledge and Perceived Behavioral Control. Communication Research, 0(0). https://doi.org/10.1177/00936502221084925
(10) Jin, E. & Atkinson, L. (2021). The Moderating Role of Emotion: The Combinatory Effects of Positive Emotion and News Framing Techniques on Climate Change Attitudes. Journalism & Mass Communication Quarterly, 98(3), 749-768. https://doi.org/10.1177/1077699020988105
(11) Jin, E. & Eastin, M.S. (2022). Birds of a Feather Flock Together: Matched Personality Effects of Product Recommendation Chatbots and Users. Journal of Research in Interactive Marketing. DOI: 10.1108/JRIM-03-2022-0089
(12) Jin, E., & Brown-Devlin, N. (2022). When Others Are Here: The Combinative Effects of Social Presence and Threat Appeals in Climate Change Message Effectiveness. Mass Communication and Society, 25(1), 25-50. https://doi.org/10.1080/15205436.2021.1910962
(13) Jin, E., & Oh, J. (2022). The Role of Emotion in Interactivity Effects: Positive Mood Enhances Attitudes, Negative Mood Helps Information Processing. Behavior & Information Technology. https://doi.org/10.1080/0144929X.2021.2000028
(14) Kemp, D., Mackert, M., Bouchacourt, L., Lazard, A., Wolfe, J., Stewart, B., Kahlor, L., George, C., Hughes Wagner, J., & Wilcox, G. (in press). Promoting community water fluoridation: Testing message effects and the role of normative beliefs. Journal of the American Dental Association. https://doi.org/10.1016/j.adaj.2021.06.0026.
(15) Khoo, G.S., Oh, J., & Nah, S. (2021). Staying-at-Home with Tragedy: Self-expansion Through Narratives Promotes Positive Coping with Identity Threat. Human Communication Research, 47(3), 309-334.
(16) Lee, S. & Moon, W.-K. (2021). New public segmentation for political public relations using political fandom: Understanding relationships between individual politicians and fans. Public Relations Review, 47(4), 102084.
(17) Lim, H.S., Bouchacourt, L., Brown-Devlin, N. (2021). Nonprofit Organization Advertising on Social Media: The Role of Personality, Advertising Appeals, and Bandwagon Effects. Journal of Consumer Behaviour, 20(4), 849-861. https://doi.org/10.1002/cb.1898
(18) Li, J., Li, S., Hu, J., Zhong, C., & Liu, P. (2022). Did the communication barriers during the lockdown reduce students’ satisfaction? Frontiers in Education, 6. https://doi.org/10.3389/feduc.2021.724112
(19) Li, S., & Li, J. (2021). Fostering Trust: Authoritarian, benevolent, and moral paternalistic leadership styles and the coach–athlete relationship. Social Behavior and Personality, 49(12), 1–11. https://doi.org/10.2224/sbp.10452
(20) Li, J., Li, S., Hu, J., & Chen, R. (2021). Coaching by age: An analysis of coaches’ paternalistic leadership on youth athletes’ organizational citizenship behavior in China. Frontiers in Psychology, 12. https://doi.org/10.3389/fpsyg.2021.622703
(21) Lim, H.S., Ciszek, E., & Moon, W.-K. (2022). Perceived brand authenticity in LGBTQ communication: The scale development and initial empirical findings. Journal of Communication Management, 26(2), 187-206.
(22) Logan, K., Bright, L.F., & Lim, H.S. (2022). Social Media Fatigue and Privacy: An Exploration of Antecedents to Consumers’ Concerns Regarding the Security of their Personal Information on Social Media Platforms. Journal of Interactive Advertising, 1-16.
(23) Lim, H.S., & Brown-Devlin, N. (2021). The Value of Brand Fans during a Crisis: Exploring the Roles of Response Strategy, Source, and Brand Identification. International Journal of Business Communication, 0(0). https://doi.org/10.1177/2329488421999699
(24) Mackert, M., Mandell, D., Donovan, E., Walker, L., Henson-García, M., & Bouchacourt, L. (2021). Mobile Apps as Audience-Centered Health Communication Platforms. Journal of Medical Internet Research Mhealth Uhealth, 9(8), e25425.http://dx.doi.org/10.2196/254255.
(25) Moon, W.-K., Atkinson, L., Kahlor, L. A., Yun, C.I., & Son, H. (2022). U.S. Political Partisanship and COVID-19: Risk information Seeking and Prevention Behaviors to the Health Communication. Health Communication, 10.1080/10410236.2021.1912948
(26) Moon, W.-K., Kahlor, L. A. (2022). Nanoscientists’ perceptions of serving as ethical leaders within their organization: Implications from ethical leadership for responsible innovation. Journal of Responsible Innovation, 9(1), 74-92.
(27) Moon, W.-K., Kahlor, L., Yang, J. & Lim, H. (2022) Risk perception, affect, and information avoidance during the 2016 U.S. Presidential election, Journal of Risk Research, 25(7), 860-873, DOI: 10.1080/13669877.2022.2038247.
(28) Soya N. & Oh, J. (2021) Interactivity Can Enhance the Effectiveness of Threat Appeals: Implications for Preventive Health Websites, Health Communication, DOI: 10.1080/10410236.2021.1937831
(29) Oh, J., Jin, E., Sudarshan, S., Nah, S., & Yu, N. (2021). Does 360-degree Video Enhance Engagement with Global Warming? The Mediating Role of Spatial Presence and Emotions. Environmental Communication,15(6), 731-748. https://doi.org/10.1080/17524032.2021.1891945
(30) Oh, J., Sudarshan, S., Lee, J. A., & Yu, N. (2021). Serendipity enhances user engagement and sociality perception: the combinatory effect of serendipitous movie suggestions and user motivations. Behaviour & Information Technology, 1-18.
(31) Poulos, N.S., Henson-García, M., Bouchacourt, L., Mackert, M., & Mandell, D. J. (2021). Fatherhood During COVID-19: Perspectives from Fathers on Pregnancy and Prenatal Care. Journal of Men’s Health, 17(4), 1-11. https://doi.org/10.31083/jomh.2021.1194.
(32) Segijn, C.M., Kim, E., Sifaoui, A., & Boerman, S.C. (2021). When realizing that Big Brother is watching you: Whether and how synced advertising literacy empowers consumers. Journal of Marketing Communications. DOI: https://doi.org/10.1080/13527266.2021.2020149
(33) Song, Y. W., Lim, H. S., & Oh, J. (2021). “We think you may like this”: An investigation of electronic commerce personalization for privacy-conscious consumers. Psychology & Marketing, 38(10), 1723-1740.
(34) Song, Y., Lim, H.S., & Oh, J. (2021). “We think you may like this”: An investigation of electronic commerce personalization for privacy‐conscious consumers. Psychology & Marketing, 1–18.https://doi.org/10.1002/mar.21501
(35) Sussman, K.L., Bright, L.F., & Wilcox, G.B. (2021). More Is (Not Always) Better: A Multi-Year Analysis of Advertising Effects on Ad Recall. Journal of Marketing Development and Competitiveness,15(4), 1-14.
(36) Wang, W., Kahlor, L. A., Moon, W.-K., & Olson, H. C. (2021). Person, place or thing: Individual, community and risk information seeking. Science Communication, 43(3), 307-335.
(37) Wang, B., Close Scheinbaum, A., Li, S., & Krishen, A.S. (2021). How Affective Evaluation and Tourist Type Impact Event Marketing Outcomes: Field Studies in Experiential Marketing. Journal of Advertising, 1-16, DOI: 10.1080/00913367.2021.1909516
(38) Wang, B., Li, S., & Brown-Devlin, N. (2021). Do Descriptive Norm Appeals in Public Service Ads Reduce Freedom Threats? Examining the Effects of Normative Messages and Media Literacy Skills on Decreasing Reactance. Health Communication, 1-11, DOI: 10.1080/10410236.2021.1989787
(39) Yang, J., King, A. J., Kemp, D., Mackert, M., Cahill, A. G., Henson-García, M., & Bouchacourt, L.M. (in press). Psychosocial correlates of face-touching mitigation behaviors in public and private. American Journal of Infection Control. https://doi.org/10.1016/j.ajic.2022.01.005
(40) Yang, J. & Mackert, M. (2021). The effectiveness of CDC’s Rx Awareness campaigns on reducing opioid stigma: Implications for health communication, Health Communication, 1-10. https://doi.org/10.1080/10410236.2021.1982561
(41) Zhou, W., Li, S., & Meng, X. (2022). Study on the effect of customer psychological ownership on value co-creation under service ecosystem. Sustainability, 14(5), 2660. https://doi.org/10.3390/su14052660
The following doctoral students are currently enrolled in the program: