Master in Advertising Program

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Design an advertising degree to meet your goals and interests with a diversity of study options.

The flexibility of the M.A. program allows the student to create a graduate degree focused on their interests through the advertising electives and minors. Most students complete the M.A. program in eighteen to twenty-one months. 

Diversity of Study Options 

Although many of our students will create their own area of emphasis using our advertising electives and minor courses, some will desire even more depth of study in one area or another. To meet their needs and to better bridge the gap between academia and industry, we offer three programs as enhancements to our M.A. degree. Current enhancement programs are Media Insights, for future media strategists and digital specialists; Planning and Strategy, for those interested in uncovering insights into advertising communication strategy; and Texas Creative, for future digital copywriters and art directors. See the Graduate Brochure for more detailed information.  For specific course descriptions, please refer to our Advertising Graduate Courses.

Advising

The Graduate Advisor, Dr. Gary Wilcox, is the overall director of Graduate Studies within the Department of Advertising. Dr. Wilcox approves the student's course selections each semester as well as all formal documents during the student's program of study. Each student is required to consult the Graduate Advisor prior to registration each semester so that advising bars may be cleared. An online advising site is available to facilitate the process.

Internship Opportunities

Current postings can be found in the Jobs section of our LinkedIn page. In addition, you can also visit the Communication Career Services web page to view additional opportunities. Paid internships will be considered first for approval. No more than two internships per organization will be approved for credit.  Students are expected to be compensated for their internship--related expenses.  Because this list is not comprehensive and does not reflect the number of internship opportunities that may be available, students are encouraged to seek out and apply for other available internships. Each internship must be approved by the Internship Supervisor, Dr. Isabella Cunningham.

Internship Application

Please consult the Spring Internship Guideline document for more details. Your internship experience should follow these basic steps:

  1. Find, apply for and obtain an internship (the earlier the better, many positions are already filled by the beginning of the semester).
  2. Register for an internship course (making sure that you meet course prerequisites and minimum GPA requirements).
  3. Download and fill out the Internship Application Form.docx. Both you and your supervisor should complete and sign the corresponding sections. 
  4. Email the scanned version of the completed application (in one PDF document, using your full name as the file name) by 5:00 pm on January 30, 2019 to the Internship Coordinator (srs.internship@gmail.com).
  5. You will be notified whether your internship is approved for credits.

Important Deadlines for Internship Application

  • January 30, 2019 (by 5 pm) Application deadlines for the internship courses.
  • February 1, 2019 (by 5 pm) No application will be approved after this date.
  • February 6, 2019 (by 5 pm) Students who did not get their internship approved by the above deadline will be dropped from the course.

Internship Course Requirements (Complete 3, 4 and 5 only for Summer 2019)

  1. Attend a mandatory orientation for the course. 
  2. Attend 5 of the guest speaker lectures. Speaker events will not take place every week, but they will be scheduled on Monday (7:30 - 8:30 pm) and on Wednesday (6:00 - 8:00 pm). Exact dates for the speaker events will be announced during the orientation and will be updated on Canvas as well. 
  3. Complete 3 reading assignments (for ADV350/350s & PR350/350s students only).
  4. Both you and your supervisor are required to complete midterm and final evaluations on your internship performance.
  5. Write and submit a Final Report (guidelines will be posted to Canvas).