Focus on strategic thinking, professional writing, ethical practice and innovative use of new media.
Whether your objective is to work in the political sphere, on the agency side, for a major news producer or as a member of the professional communications community on a start-up social media team, the undergraduate degree offered in the Stan Richards School of Advertising & Public Relations is designed to meet your goals. The Public Relations track rigorously prepares leaders in public relations/communications industries by providing hands-on practice and real world experiences.
Specialized coursework in writing for PR, PR techniques and PR strategy are required as well as elective coursework in several relevant subject areas. This program is known for its heavy emphasis on the importance of professional writing in AP Style. Similar to the advertising degree, a related internship is required. Students are encouraged to find their niche within the industry based on their individual interests and goals.
Students from a wide variety of backgrounds, come to the Stan Richards School for their undergraduate education in public relations because of the focus placed on the innovative use of new public relations tools, strategic thinking, professional writing and ethical practice.
This program is designed to help students develop the characteristics that define success in advertising media planning, buying, sales and new media development. Within Texas Media & Analytics, students have the opportunity to obtain a digital focus, designed to give students a better understanding of interactive communication within the context of advertising, direct response and other forms of integrated communications. Because advertising media is a broad and quickly evolving industry, the program offers a variety of courses, allowing students to focus their training and allowing the program itself to adapt to industry developments.
Undergraduate students majoring in Public Relations must complete a specific combination of core curriculum, major coursework, Communication requirements and electives to earn the degree. Among the coursework for majors is a required internship for credit (PR 350) that must be taken in specific sequence with other courses in the Public Relations major.
More information about courses in the Public Relations major can be found in the current undergraduate catalog. More information about requirements for Public Relations majors -- including a degree checklist and current and past course catalogs -- can be found at the Moody College of Communication Student Advising Office site.
See the Undergraduate Courses page for more information on coursework, including forms that students must complete to satisfy various requirements within the major.
Public Relations offers a wide range of career opportunities in both private and public sectors. Graduates learn marketable communications skills and how to use them to achieve outcomes for businesses, government agencies, nonprofit organizations or political candidates and advocacy campaigns. Our graduates can work for agencies that specialize in public relations, and for businesses and organizations with their own internal communications positions. Regardless of the job title or type of employer, demand remains high for individuals with excellent writing skills, the ability to think strategically and an integrated communications point-of-view.
Some positions held by our recent alumni:
Director of Public Relations, Steel Advertising and Interactive, Austin
Global Digital Coordinator, Burson-Marsteller, New York
The University of Texas at Austin is home to one of the nine original chapters of the Public Relations Student Society of America. Named for Dr. Alan Scott, founder of the chapter and a pioneer in public relations education, our PRSSA chapter fosters relationships between students and public relations professionals. It offers regular meetings with guest speakers, a professional mentorship program and professional development workshops. See our chapter website for meeting times, membership information, scholarships and awards and other activities. PRSSA is open to all students, regardless of their major. http://texasprssa.com/
Texas Tower Public Relations is a student-run public relations firm affiliated with the Alan Scott chapter of PRSSA. Texas Tower PR works with area nonprofits to give students hands-on experience in the field of public relations while giving back to the Austin community. All registered students at the University of Texas at Austin are welcome to join Texas Tower PR, regardless of their major, though it is recommended that they also join PRSSA. Any nonprofits interested in working with Texas Tower PR should contact the organization directly, as all services, contracts and agreements are matters between Texas Tower PR and its clients, independent of the University of Texas at Austin and the Stan Richards School of Advertising & Public Relations.