UT is renowned for its exceptional communication programs, offering students a comprehensive advertising and public relations education. As an Advertising or PR major, there are several classes you can take to enhance your knowledge, develop your skills in the field, or just have fun!
The AI revolution has begun. The release of Chat GPT, a free artificial intelligence chatbot that interacts conversationally, signified the proverbial land rush of a technological new frontier. Everyone is scrambling to find how Chat GPT, and programs like it, will impact the future, especially in Advertising and Public Relations.
Texas Creative is the official creative advertising portfolio program within the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. Every semester, students apply to this renowned program to hone their copywriting and art direction skills while working on campaigns for various brands and building their portfolios. I had the opportunity to interview Elizabeth Mendoza, an advertising graduate student who is currently in her second semester at Texas Creative.
Jared Greer is a second-year student in the M.A. Advertising program. He recently won one of the American Advertising Awards, arguably the biggest and most comprehensive competition in the advertising profession, drawing more than 25,000 submissions annually in regional AAF Ad Club events. The goal of the American Advertising Awards is to honor and promote excellence in the creative spirit of advertising.
1. What has been your journey as a student at UT? (i.e., internship/job experience that you will take with you once you graduate).
What drives humanity forward? Communication. The original forms of communication include drawings, gestures, and music. Looking back, communicating has not changed much in the last thousand years. Humans depend on communication as a way to survive, without being able to communicate correctly human civilization would have died out a long time ago.
This year at SXSW, Moody has two great representatives speaking on a featured panel. Bijan Robinson and Natalie Tindall will be speaking on the future of NIL deals and the branding of athletes. This panel will also include Craig Allen, the Chief Creative Officer of CALLEN, the creative agency responsible for Bijan Mustardson as well as many other major clients. Bryan Burney, a marketing manager at Athletes First will also be featured.
1. What has been your journey from the program at UT to where you are now?
The Bateman team is a group of selected PRSSA members by the Director of Advertising and PR, Dr. Natalie Tindall. This year, the UT Longhorn Bateman team is working on providing and offering resources to the Hispanic Community of Austin through their client, The News Literacy Project. It is the first year the Texas PRSSA’s organization is attending the Bateman Competition.
Social media has infiltrated every part of our lives over the last twenty years, including
advertising and communications. New jobs in social media marketing, management, and analysis
open up daily. The nature of social media lures young professionals with the promise of exciting,
varied work, but a career in social media can also be intimidating. In reality, cracking the code of
social media and finding success can be difficult.
We interviewed the University of Texas at Austin's Social Media Coordinator, Orlan Elizarraraz
