Why did you want to go to UT for your master’s degree?

I wanted to go to UT because they are the #1 advertising graduate program in the country. I wanted to learn from the best.

Why did you choose the Media and Analytics track?

It has been one year since The Lab at UT launched. During this time, it has held Texas Creative critiques and hosted guests such as Amazon, TikTok, and Dell, who have offered career advice to students. Students enrolled in The Lab course have had the privilege of developing campaigns for big clients such as Telcovas, Zales, Circuit of The Americas, and more. It has also welcomed a new program coordinator, Terri Harding.

At the University of Texas at Austin, international students make up only 9% of the student population (utexas.edu).

In the past month, Yvon Chouinard, the founder of Patagonia, announced that he would give away the company, valued at $3 billion, to help combat climate change.

We’ve always heard that Austin is the “Live Music Capital of the World” and that was well before the Moody Center even opened. So now with the Moody Center, we become the Live Music Capital of the UNIVERSE, right? 

The Moody Center is a multi-purpose arena located on the campus of the University of Texas at Austin, bringing music closer to students than ever before. The arena is meant to replace the Frank Erwin Center and has a capacity of 15,000+ seats. 

 1. What has been your journey from the program at UT to where you are now?

The Stan Richards School of Advertising and Public Relations hosted graphic design professor Kaleena Sales in order to discuss

I was born in El Paso, Texas, a border city with an 82.9% Hispanic and Latino population. This meant I was fortunate enough to grow up seeing myself constantly represented in the people around me. When I moved to Austin in 2019 to start college, I was in for a culture shock.

October has come and Austin is gearing up for the return of crazy outfits, out-of-towners, and a packed Zilker Park. Yup, it’s time for ACL.  

In honor of Hispanic Heritage Month, I would like to acknowledge the misrepresentation of Hispanics in advertising and the lack of Hispanic advertising/PR professionals. Hispanics are the youngest major ethnic group in the U.S. However, according to a report by the Association of National Advertisers (2021), Hispanics only make up 9.5 percent of entry-level positions. So, how can we take back our narrative when we still aren’t the ones able to write it?