Austin, TX- Texas Immersive Institute (TXI) students are exploring the possibilities of immersive experiences in the highly anticipated Experimental Storytelling course.

No plans for Spring Break? Why not stay in Austin and experience one of the world's premier events of showcasing music, film, and interactive media.

Austin, TX - The Texas Immersive Institute (TXI) at The University of Texas at Austin is expanding experiential learning with the use of all-in-one Oculus Quest 2 virtual reality headsets in the classroom, allowing students to experience a world beyond the Forty Acres.

To celebrate Black History Month, TXADPR interviewed assistant professor, Dr. Sean Upshaw.

While the Super Bowl LVI was an emotional rollercoaster for both Bangles and Rams fans, the nail-biting game wasn’t the only focal point.

Sarah-Anne Marraffino and Meridith Coen are two second-year master’s students about to graduate from the Master’s in Advertising program here at Moody College of Communication. However, there is much more to them than just fantastic Art Directors in the Texas Creative Sequence. Upon graduation from the same program at the University of Florida, the close friends lived parallel lives as art teachers before reuniting in the town of breakfast tacos and music. 

Busy with school? Did you wait until the last minute to plan something special for your special someone? Here are seven things you can do in Austin to make it seem like you’ve been planning for weeks! Chocolate and flowers are nice, but a great date will create a lasting memory. 

The 56th Super Bowl will take place in Los Angeles at SoFi Stadium, the newest stadium in the country. SoFi is home to the Rams, which presents them an exciting opportunity to be only the second team in the National Football League (NFL) to have the potential to win the Super Bowl at home - the first being the Tampa Bay Buccaneers in 2021. On February 13, 2022, the Los Angeles Rams and the Cincinnati Bengals will face off for the title of World Champion.

AUSTIN, TEXAS—Feb. 7, 2022—Advertising and Public Relations students from The University of Texas at Austin, Moody College of Communication, School of Advertising & Public Relations will host the eighth-annual TXADPR Bowl in The Lab on Super Bowl Sunday. 

Where: The Lab, G. B. Dealey Center for New Media (DMC), 4.338

The Texas Immersive Institute (TXI) is proud to announce its partnership with Artifact Technologies in the launching of their newest digital media experience, the Mixby app.