What does it mean to pave your own path? Ask Roxanne Barretto Iyer, University of Texas (UT) alumni. Since graduating from UT, Iyer has proven herself a leader in a variety of different industries; beauty, digital media, and most recently Web3. When looking back on her career it is safe to say that nothing can stand in Roxanne Barretto Iyer’s way.
Last weekend, the National Communication Association hosted their 108th Annual Convention in New Orleans, Louisiana. Thousands of scholars gathered to present their research and connect with others from universities around the country. Among the attendees were three of our very own Advertising Graduate Students, Yifan Feng, Jana Landers and Madison Phelan.
Why did you want to go to UT for your master’s degree?
Twitter has undergone many changes since Elon Musk completed his $44 billion deal to purchase the social media platform. After the deal was finalized, he wrote an open letter to Twitter advertisers, where he explained his motive behind the acquisition. Musk explained that his goal for Twitter is to be a place that hosts healthy discourse on various beliefs and ideas.
Are you looking to start a career in advertising? Well, you’re not the only one! Advertising is one of the most popular fields of study in the country which means there are a lot of options to choose where you want to get your degree from.
Terry Hemeyer has served various high-profile companies and has personally advised two U.S. presidents on communication strategies. His career has spanned the globe and led him to work in 16 different countries.
Students come to UT Austin from far and wide for various reasons: its top-ranked programs, to experience living in the beautiful city of Austin, and most importantly, to be a member of Longhorn Nation. Not many know this, but being a part of Longhorn Nation means you have special access to its notorious mascots. And no, this is not Bevo we are talking about, but Hollywood star Matthew McConaughey.
Why did you want to go to UT for your master’s degree?
I wanted to go to UT because they are the #1 advertising graduate program in the country. I wanted to learn from the best.
Why did you choose the Media and Analytics track?
It has been one year since The Lab at UT launched. During this time, it has held Texas Creative critiques and hosted guests such as Amazon, TikTok, and Dell, who have offered career advice to students. Students enrolled in The Lab course have had the privilege of developing campaigns for big clients such as Telcovas, Zales, Circuit of The Americas, and more. It has also welcomed a new program coordinator, Terri Harding.
