Advertising Participant Pool: Home

The Research Participant Pool in the Department of Advertising and Public Relations at the University of Texas at Austin provides experiential knowledge in research methods for students enrolled in advertising and public relations courses while supporting the research of our faculty and graduate students.

Access to the pool for research purposes is reserved for faculty and graduate students in the Department of Advertising and Public Relations. The Fall 2022 pool will be open from August 29th to December 2nd at 11:59 pm CST.


Faculty and graduate students who hope to use the pool to recruit study participants need to fill out the Participant Pool Application Form. If you have questions about the application procedure or your study posting, please contact the Pool Administrator or Assistant. The last day to request a new study to be posted to the pool will be Friday, November 18th at 11:59 pm.

Student Participants

Participation in the Pool for course credit is only open to students enrolled in Advertising and Public Relations courses. If you are not in participating classes in the Department of Advertising and Public Relations, please do not sign up for the studies below.

If you are enrolled in participating classes (check your course syllabus or ask your professor if you are unsure), please read about each of the studies and click on the link as instructed to complete or sign up for a specific study. You can only receive credits from a study once. If you need more credits for a certain class or an additional class, you must take another, different study from the pool's list. Review your rights and responsibilities prior to sign-up or participation. If you have questions concerning any of the studies, please contact the investigator of the particular study.

Current Studies

Celebrity Endorsements in Ads:
You are invited to participate in a study that examines celebrities' endorsements of ad campaigns. This online survey will take about 3 minutes to complete, and you will receive one class credit for participating.
If you have questions, email Yara Acaf at
Ideological Cues in Health Ads:
We invite you to participate in a research study that tests the effectiveness of health-related ads that use ideological cues in their messaging. Your participation will help improve the design so that we can use them in future studies that will help persuade people to engage in health-related behaviors. This online survey will take less than 10 minutes to complete. You will receive one class credit for participating.
To answer the online survey, click here.
If you have questions about this study, you can email Dani at
Social Media Advertising and Marketing Study:
You are invited to participate in a research study that examines consumer psychology and behavior using popular social media. Your participation in the study will contribute to a better understanding of individuals’ cognitive and emotional responses to social media and related advertising and marketing messages. This online survey will take about 10 minutes to complete, and you will receive one class credit for participating.
Participants MUST have (a) experience with Instagram and TikTok, and (b) a sound output device (e.g., headphones, speakers, etc.) to complete this study and get class credit. Otherwise, you are not eligible to participate in this study.
If you have questions, email Darren at

Verify Participation

The Excel sheet linked below offers students a way to verify that they participated in a research project.

*If you can not access the latest, updated sheet, please clear the cache/browsing history on your internet browser, close out of your internet application, and then try accessing this page again. You should not have to request permission to access the Excel sheet from the link below. Thank you.

Research Participation Verification Excel Sheet

It may take up to a week to see this document reflect your participation. You will use your confirmation number to verify participation. The Family Educational Rights & Privacy Act (FERPA) guidelines do not allow for student names, EIDs, or other identifying information to be posted publicly in relation to research participation. Also, keep in mind that it is vitally important for you to keep your own records of research participation in case of human or computer errors in distributing credit information to course instructors. Your confirmation number is important for both of these reasons. (It may take 7 - 10 days for your number to appear in the Google doc above after having completed a study.)


Participant Pool Administrator
Dr. Jeeyun Oh
(Office) DMC 4.320
Participant Pool Assistant
Patrick Jamar

Important Information

  • Rights, Responsibilities for Student Participants
  • Researchers:
    • The pool is open to researchers in the Stan Richards School of Advertising & PR. 
    • To make a request, send (a) your IRB approval form, (b) a link to your online survey or sign-up protocol, and (c) the number of participants you wish. Due to the number of requests and limited number of participants, we restrict this to a maximum of N = 300 per approved study. (If your study requires more, please put in a special request with justification.)
    • Proofread and pre-test your online survey or sign-up protocol before sending requests to the participant pool.
    • Deadline for requests is three weeks prior to the last day of classes.