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Advertising Participant Pool

The Research Participant Pool in the Department of Advertising and Public Relations at the University of Texas at Austin provides experiential knowledge in research methods for students enrolled in advertising and public relations courses while supporting the research of our faculty and graduate students.

Access to the pool for research purposes is reserved for faculty and graduate students in the Department of Advertising and Public Relations.

Researchers

If you have questions about the application procedure or your study posting, please contact the Pool Administrator or Assistant.

Student Participants

Participation in the Pool for course credit is only open to students enrolled in Advertising and Public Relations courses. If you are not in participating classes in the Department of Advertising and Public Relations, please do not sign up for the studies below.

If you are enrolled in participating classes (check your course syllabus or ask your professor if you are unsure), please read about each of the studies and click on the link as instructed to complete or sign up for a specific study. Review your rights and responsibilities prior to sign-up or participation. If you have questions concerning any of the studies, please contact the investigator of the particular study.

Current Studies

(All participants MUST fill the credits page at the end of every study to receive credits for participation.)

>> Donation ad study: The purpose of this study is to learn how people evaluate messages and images in ads. If you agree to be in this study, you will be asked to view donation ads. Then, you will be asked to answer questions about your perceptions of the ad, your attitudes/behavior intentions as a consumer, and your demographic information including your gender and age. The total estimated time to participate in study is about 20 minutes. You will receive one credit for participation. You may e-mail Jimi Hong at jimihong84@gmail.com with questions.

>> Reasons for using online platforms: The purpose of this research study is to examine consumers' reasons to use an online platform.  Your participation in the study will contribute to a better understanding of individuals’ responses to social media apps. It will take approximately 15-20 minutes to complete the survey. You will receive one credit for participation. If you have any questions about the study, contact the researcher, Sabitha Sudarshan, through sabitha.sudarshan@utexas.edu.

>> Amazon shopping experience study: This survey is about online shopping experience on Amazon.com. If you agree to participate in this study, you will be asked to browse Amazon.com and then complete an online survey. You must have past purchase experience on Amazon.com to participate in this study. You will need to take screenshots and upload them to certain questions, thus you MAY NOT take this survey with a smartphone. You will need to use a laptop or desktop. Before you start the survey, please make sure that you are in a quiet space where you can spend 20 uninterrupted minutes on this study. You will receive a credit for participation. Prior, during or after your participation you can contact the researcher Dan Li at danli@utexas.edu if you have any queries.

>> Perceptions of social media postings:  The purpose of this study is to learn about people’s perceptions of social media postings. If you agree to be in this study, we will ask you to go to a designated website where you will read posts that you normally see on social media. Then, you will be asked to answer questions about your general perceptions, attitudes toward the messages, and your demographic information including your gender and age. Total estimated time to participate in study is about 5-7 minutes. You will receive one credit for participation. You may e-mail Malrone Henderson, Ph.D., at marlone.henderson@utexas.edu or Yongwoog at yongwoog@utexas.edu with questions.

>> Perception of stuttering: The purpose of this study is to learn about people’s perceptions of stuttering. If you agree to participate you will be asked to share your perceptions about stuttering in general and perceptions of public campaign messages on stuttering. The total estimated time to participate in study is about 20 minutes. You will receive one credit for participation. If you have any questions about the study please e-mail Michael Mackert at mackert@mail.utexas.edu.

>> Perceptions of health-related images:  The purpose of this study is to learn about people’s perceptions of images. If you agree to be in this study, you will be asked to view health-related images. Then, you will be asked to answer questions about your perceptions of the news, your health attitudes/behavior intentions, and your demographic information including your gender and age. Total estimated time to participate in the study is about 10 minutes. You will receive one credit for participation. If you have questions about the study please e-mail Jisoo Ahn at ahn_j@utexas.edu.

>> Online shopping study: This study examines online shopping behaviors and asks participants to evaluate different online store interfaces. Participants will be asked to answer some basic introductory questions then asked to evaluate an online store. The study will take 30 minutes. You must come to the Behavioral Sciences Lab in CMB to participate. The study cannot be done online. You will earn between $5-$10 and a credit for your participation. Click on the link above or type in this web site address https://greenstudy.as.me/ to sign up for a 30-minute time slot. NOTE: Students enrolled in Prof. Atkinson’s ADV315 History of Advertising class CANNOT take this study for extra credit. Contact the researcher, Dr. Lucy Atkinson, at lucyatkinson@austin.utexas.edu with any questions.

>> Understanding Responses to Multivitamin Messages: This is an online study aimed at learning about college women’s perceptions of multivitamin advertising. Participation involves completing online questionnaire that should take about 20 minutes. You will be asked to view and rate your perceptions of a set of advertisements about multivitamins and answer questions about your perceptions of health information sources. To be eligible, YOU MUST BE FEMALE AND AT LEAST 18 YEARS OLD. You will receive one credit for participation. If you have any questions, you can contact Dr. Michael Mackert at mackert@utexas.edu.

>> Anti-Smoking Information Study: This study consists of three parts: first you’ll have to answer a pre-questionnaire then browse some media content and then finally you’ll be filling out the final questionnaire. You should use a desktop or laptop to complete this study. This study DOES NOT work on mobile devices. It will take about 30 minutes for you to complete the study. If you agree to participate in this study, please click on the link above. You will receive one credit for participation. If you have any questions regarding the study, please contact the researcher Eun Joo Jin at eunjoo1125@utexas.edu or Dr Jeeyun Oh at jeeyunoh@utexas.edu.

>> Daily Deal Voucher Study (Two Credits): To be eligible to participate in this study, you must have purchased a ‘Daily Deal’ voucher (such as Groupon, Living Social) AND did NOT redeem it. For instance you might have bought a daily deal voucher for zip-lining and it expired before you could use it. Interested participants can email the researcher, Pratik Shah, at pratik.shah@utexas.edu with the name of the daily deal site and what the voucher was for. Upon approval, the researcher will arrange for a 45-minute in-depth personal interview at a time of your convenience. Interviews will take place at the Belo Center for New Media. Participants will receive 2 credits for participating. For further queries please contact Pratik Shah at the above-mentioned email address. 

Verify Participation

https://goo.gl/3PnaNf

It may take up to a week to see this document reflect your participation. You will use your confirmation number to verify participation. The Family Educational Rights & Privacy Act (FERPA) guidelines do not allow for student names, EIDs, or other identifying information to be posted publicly in relation to research participation. Also keep in mind that it is vitally important for you to keep your own records of research participation in case of human or computer errors in distributing credit information to course instructors. Your confirmation number is important for both of these reasons. (It may take 7 - 10 days for your number to appear in the Google doc above after having completed a study.)