MA, Communication & Media, Ewha Womans University
BA, Journalism, Political Science & International Relations, Ewha Womans University
I’m a doctoral student at the Stan Richards School of Advertising and Public Relations at The University of Texas at Austin. My research interests now lie in examining how digital consumers’ perception and behaviors impacts advertising, but this is subject to change.
Prior to joining the PhD program, I have worked as a strategic planner at an advertising agency in Korea for six years. I worked on projects with Korean and international clients including Samsung Galaxy, Samsung Mexico, Samsung India, and Epic Games Korea.
Also, I’m a firm believer that healthy dose of sarcasm is key to mental health.