M.S. 2020, San Jose State University, New Media and Technology
B.J. 2017, University of Missouri – Columbia, Convergence Journalism
Jingyue Tao is a PhD student at the Stan Richards School of Advertising in the Moody College of Communication. Prior to living in Austin, she worked and studied in the Silicon Valley for the past three years and was a marketing specialist for a tech company about one year. Her research focuses on consumer behaviors on social media, digital privacy, user experience and technology (such as VR and AR). Her past studies were related to topics about message framing and AR advertising, consumers behaviors of personalized advertising on social media. Jingyue is also interested in conducting advertising research with the tool of bigdata and analytics. She is familiar with statistical programming software including R, SQL, and Python. She has been selected for the Presidential Diversity & Inclusion Career Development Fellowship at AEJMC.