M.S. 2020, San Jose State University, New Media and Technology
B.J. 2017, University of Missouri – Columbia, Convergence Journalism
Jingyue Tao is a PhD student at the Stan Richards School of Advertising in the Moody College of Communication. Prior to living in Austin, she worked and studied in the Silicon Valley for the past three years and was a marketing specialist for a tech company about one year. Her research focuses on new media and technology (e.g., AI and AR) in advertising and crisis communication. Her past studies were related to topics such as message framing in AR advertising and ad transparency and source credibility in personalized advertising. Jingyue is also interested in conducting advertising and public relations research using bigdata analytics.