Yu, Na

Na Yu 

M.A. The University of Texas at Austin, Advertising 

B.A. East China Normal University, Journalism 

Na Yu is a doctoral student in the Stan Richards School of Advertising and Public Relations at the University of Texas at Austin. Her research interest is in investigating psychological factors and message components involved in sustainable communication and environmental communication. Particularly, her research focuses on the persuasive effectiveness of environmental messages in new media use. Her recent co-author paper entitled “How 360-degree video influences content perceptions and environmental behavior: The moderating effect of environmental self-efficacy” was published by the Journal of Science Communication.