Jiahua (Bella) Yang
M.A. The University of Texas at Austin, Advertising
B.A. University of International Business and Economics, Business English & International Business Management
Bella’s research is focused on exploring the media psychology of health communication on interactive media especially message persuasion and social psychology, with the methods of focus groups, survey, experiment, and big-data topic modeling. Her research topics include message design and public stigma of public health issues such as opioid use disorder (OUD), perceived realism and social identity in video games, moral disengagement in media consumption, and media escapism.