Sitan (Stan) Li
M.Sc. (with Distinction) in Social Psychology, University of Edinburgh
B.Econ., Peking University, Guanghua School of Management
Stan Li is a Ph.D. student in Advertising at the University of Texas at Austin. Stan's research stream focuses on the social dynamics of motivation and persuasion, particularly in relation to consumer information processing, learning, and hedonic entertainment. He conducts laboratory and field experiments to gain insights into the fundamental nature of consumer behavior in our diversified and ever-changing global marketplace.