MA, Consumer and Advertising Psychology, Korea University
BS, Advertising, University of Illinois at Urbana-Champaign
Jung Ah Lee is a doctoral student in the Stan Richards School of Advertising and Public Relations. She specializes in consumer behavior on social media and how psychological variables influence behaviors and motivations of media use. Jung Ah is interested in investigating digital media as a strategic platform for persuasive communication. Her major areas of study are: advertising, psychology and new media.
Lee, Jung-Ah, and Yongjun Sung (2016). Hide-and-seek: Narcissism and “selfie”-related behavior. Cyberpsychology, Behavior, and Social Networking, 19(5), 347-351. doi:10.1089/cyber.2015.0486.
Sung, Yongjun, Jung-Ah Lee, Eunice Kim, and Sejung Marina Choi (2016). Why we post selfies: Understanding motivations for posting pictures of oneself. Personality and Individual Differences, 97, 260-265.
Kim, Eunice, Jung-Ah Lee, Yongjun Sung, and Sejung Marina Choi (2016). Predicting selfie- posting behavior on Social Networking Sites: An extension of Theory of Planned Behavior. Computers in Human Behavior, 62, 116-123.