Li, Siyan

M.A., The University of Texas at Austin – Advertising

B.A., Shanghai University, Shanghai, China – Advertising


Siyan is currently pursuing a Doctorate in Advertising, she is in her fourth-year study, with research interests in emotion and behaviors. The theory she interested in most is the Theory of Planned Behavior and Integrated Behavior Model. Her future research will emphasize more on media effect and behavior change. In addition, she also would like to include the topics about video games, artificial intelligence, branding, online community, computer-human interaction, health communication and image effects. In her free time, she like dancing, watching movies, hiking and shopping.