Wang, Buduo

M.A., Advertising, University of Texas at Austin

B.A., Advertising, Xiamen University, China


Buduo is a doctoral candidate at the Stan Richards School of Advertising and Public Relations at The University of Texas at Austin. His research looks at social and psychological factors in advertising processing. Specifically, he focuses on investigating message recipients' resistance to persuasive communication. His recent studies have examined the impact of psychological reactance, message fatigue, and social norms in the context of strategic health communication. His work has appeared in leading communication and advertising journals, including the Journal of Advertising and Health Communication.